One in every three road deaths on UK roads last year was linked to someone at work. Now the occupational driver training division of the UK’s leading road safety charity, the IAM (Institute of Advanced Motorists) which includes the operating business Drive & Survive, has asked more than 600 Members of Parliament to take the lead to reduce this startling statistic.

By completing a Driver Risk Management programme to assess and improve their driving, MPs can set a positive example for businesses of all sizes.

The road safety initiative will be opened by Road Safety Minister, Jim Fitzpatrick MP at an event in the House of Commons Astor Suite at 13.00 hrs on 14 January 2009.

The IAM’s commercial division – which includes operating companies IAM Fleet and Drive & Survive – is the most innovative practitioner of driver risk management for business in the UK, each year training more than 35,000 at-work drivers to reduce their risk on the road.

The IAM is offering MPs the opportunity to lead the way in reducing at-work road risk in their constituency, as well as to demonstrate their duty of care as an employer, by taking part in a Driver Risk Management programme. IAM Commercial is also offering the programme at a subsidised rate to all MPs Westminster and constituency-based staff.

This will involve an online risk assessment of driving skills which will be conducted by MPs at the launch, followed by either further online learning modules or on-road one-to-one coaching with one of the IAM’s 250 highly qualified trainers nationwide. Training will be focused on both risk avoidance and improving fuel economy, or a combination of the two. Safer driving techniques can lead to more fuel efficient driving, helping contribute to lowering CO2 emissions.

A photo opportunity will be available at the launch event with the Minister and attending MPs, and a press release will be issued prior to this date for further information.

Media are invited to attend the launch event and confirmation of attendance is required. Please email press.office@iam.org.uk or call 0208 9969 777 to confirm your attendance or for any further information by Monday 22 December 2008, and full event details will be issued on receipt.

IAM Commercial announces DRM Ensure

To then offer the opportunity to UK employers to reduce the risk for the employees, IAM Commercial also announce a series of breakfast seminars in 2009 to launch DRM Ensure, an innovative driver risk management programme which can reduce costs and risk for a fixed monthly fee. Pricing starts at £5 per month, per driver, offering full online, e-learning and on-road training opportunities.

More information about the DRM Ensure breakfast series will be issued soon.