Driving deaths down below 3000 is a major success for road safety policy in Britain says the IAM (Institute of Advanced Motorists). Deaths have never been this low since national recording began in 1926. Back then there were only 1.7 million vehicles on the road, now there are over 33 million.

Seb Goldin, Managing Director of IAM Fleet and Drive & Survive, said: “There is no place for complacency from fleet managers. But national targets and the concentration on the simple message of the three ‘E’s of Education, Enforcement and Engineering have delivered safer roads than ever before.”

The Department for Transport (DfT) report ‘Road Casualties in Great Britain 2007,’ revealed today the number of people killed in road accidents fell by seven per cent from 3,172 in 2006 to 2,943 in 2007. The number of children killed fell by 20 per cent to 121.

Mr Goldin added: “The challenge now is to drive down these figures even further by targeting known high risks such as rural single carriageways, young drivers and particularly those who drive for work. Further reductions in deaths on the road will not come cheap and government must allocate more funding to road engineering schemes and actively encourage drivers to treat driving as a skill for life.”